Preattoni since 1902 in Milan is a historic store and reference point for cutlery, perfumery, shaving items, razors.

In the store and on our website you can find:

• Shaving products and accessories
• Perfumes
• Cutlery
• Elegant utilities
• Articles for smokers

Preattoni is a leading retailer in Italy of Castle Forbes, Floris, Brera6, Dr.Vranjes, Knize, Lorenzo Villoresi, Esse Strikes The Notes and Panama brands. The leading dealer in Lombardy of Dovo, Merkur, Mühle, Horl 2 and Truefitt & Hill. It is the largest seller in Italy of shaving products and accessories (razors and brushes).

What we do

The one thing we do not have in our catalog is the pursuit of happiness. That is promised, vainly, by too many. For the rest, merchants for 4 generations, we are able to get you everything possible but above all to offer you something that outside of here you could hardly find. In fact, my job is to look for the best for my clients and by doing so, I fulfill a little dream of mine. To give visibility to all those small companies and artisans who are really a wealth, Italian and otherwise, in a panorama of massified and anonymous productions. I am therefore a conduit: between the desires, dreams and needs of customers and the hopes, genius and imagination of producers.

You who are reading here or you who cross the threshold of my store in Via A. Manzoni corner Via della Spiga are undoubtedly people who are curious about life and its beauties. My commitment is to answer all your questions and make suggestions. Some customers have called me an "atypical" merchant. What a nice compliment! Yes, I am atypical. In the sense that I certainly work to make money but my philosophy of life and my "commercial" upbringing drive me to provide a service that transcends the simple moment of selling. My desire is to establish a gathering place for people who recognize themselves in the concept of "elegant utility"; whether we are talking about a kitchen knife, a perfume, a shaving or personal care accessory, a household item, a jewelry or whatever, I am convinced that utility should be married with the concepts of durability and elegance. So "fashionable" things (made to last the space of a season or less) hardly have a place if they do not have original features. I look for the right object for you that is suitable for proper use (the substance) and can also encapsulate elegance in form and enduring creativity (the form). Enough. I have recounted enough.

Thank you for your patience and let's get down to the facts. Scroll through the pages, see what's in the workshop. Ask your questions. And if you are old-fashioned, want to see and touch, if you even want to talk, come to my workshop. Crossing the threshold is me, Lorenzo, who will say a good morning that really means good morning. After all, the pursuit of possible happiness also comes through a satisfying bargain.